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Art museums (and arts organizations in general) are facing a dire future: competition from other leisure activities, a struggle for relevancy and an aging patron base. Learn how the Freer|Sackler, one of the world’s premier Asian art museums and a “hidden gem” on the National Mall, is revamping its communications, events and media strategies to give the galleries a new life—and a new group of supporters—amidst the increasing challenges of a global market.