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Many of the world's great brands find themselves at a crossroad, facing the challenge of how to engage audiences in a new era in which content may no longer be king and paid-content models are having to be tossed or rethought. How can we adapt to drive value by changing the way that people can experience us? In this talk, National Geographic EVP & CMO, Amy Maniatis, shares insights and examples about how the legendary 125-year-old brand is reinventing its relationship with its customers and building a growing interactive community by leveraging the best of emerging social platforms. In this session #letsexplore
