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In his former position as Executive Director, Marketing and Communications at The Wharton School of the University of Pennsylvania, Ira was the architect of a groundbreaking brand identity campaign to retell a 130-year old brand story for the business school with a focus on the digital age. During this session, he will discuss crucial learnings about the process of formulating a brand platform and then the execution of that platform. Answering the question, how do you bring stakeholders together to unearth the core essence of the brand to deliver differentiated and modern messaging on a new creative platform?
